Back to Label In 5EUROPEAN UNION · LABEL GUIDANCE

BEFORE YOUR DESIGN GOES TO PRINT

Preparing a product label
for the EU market.

This practical starting point helps small businesses collect the information a professional designer will need. Requirements can vary by product, claims, and sales channel—confirm your specific obligations with your national food authority.

GENERAL LABEL CHECKLIST

Information to gather

01

Name of the food

The legal or customary name that clearly identifies what the product is.

02

Ingredients

A complete list of every ingredient in descending order by weight.

03

Allergens

Any of the 14 major allergens present must be visually emphasised — bold, capitals, or a contrasting style — within the ingredient list itself.

04

Net quantity

State the net amount of food in metric units only (g, kg, mL, L).

05

Durability date

A "best before" (minimum durability) date, or a "use by" date for highly perishable products.

06

Storage and use

Any special storage conditions or instructions for use where needed to make appropriate use of the product.

07

Responsible business

The name and address of the food business operator — the party responsible for the information on the label.

08

Country of origin

Required for certain products and whenever its omission could mislead the consumer.

09

Nutrition declaration

Standardised per-100g/100mL nutrition values — exact figures can only be confirmed once a real recipe and lab or database analysis exist, not from a concept image.

Food and beverage products

All mandatory information must be legible, with a minimum font size of 1.2mm (x-height) on the label. Alcoholic beverages over 1.2% ABV must also state the actual alcoholic strength by volume. Individual EU member states can add their own national labelling rules on top of these EU-wide requirements, so also check the specific country you're selling into.

Reviewed against official EU sources on 20 August 2026. Regulations and standards can change; verify again before production.